There is a persistent debate over the topic of whether
entrepreneurs are born or made. If we look around and observe the lives of the
successful entrepreneurs of the world, we would find that very few of them had
lead anything different from an average normal life.
Now, the question still lingers, what is that which makes
some of us become successful? There are many scholars who believe that one must
have luck to get the right motivation in life and discover the entrepreneur in
themselves. This view cannot be completely ignored.
Alternately there are those who take the counterpoint
advocate the need for conscious effort to enhance one’s entrepreneurial spirit.
They talk of three main steps a person should follow to achieve entrepreneurial
success.
1.
Find out
your capabilities
First of all, you need to discover the things you can do.
This depends upon your personal aptitude and the skills you have developed over
all your years of learning. Understanding what you can do will also tell you
about the things you cannot do. In classical words, the first step to becoming
a successful entrepreneur is to understand your strengths and weaknesses. But
once you identify them, stay persistent in your goal! As Jack Ma, founder of
Ali Baba says, “If you don’t give up, you still have a chance. Giving up is the
greatest failure.”
2.
Find the
right gap in the market
Once you have understood your capabilities, and also,
limitations, the next step would be to look out at the market you would operate
to bring a substantial change. You must find out what people would like you to
do. If you fail to find the right gap, all your efforts, would prove to be
futile. Let us take the example of real estate entrepreneur, Mr. Varun Manian. He was able to build his
empire in the city of Chennai, because he could understand the visible gap in
the market. Not only did he offer reliability, a scarce trait in the property
developers of today. Mr. VarunManian has also consolidated his empire by providing ancillary services to
home owners that includes real estate management, housekeeping services and NRI
services among others.
3.
Find the
right channels
Once the right gap has been discovered, the success of an
entrepreneur lies in the channels he or she chooses. In fact, the mistake of
choosing a wrong channel would lead one down a blind alley.
This means that once you have established a gap in the market
you need to identify the right way to fill that gap. Joe Gebbia, co-founder of
Air BnB chose to establish his business online. This automatically made it an
effective business proposition. Providing a portal online for both renters and
landlords illustrates how he chose the right medium and the channel for his
idea.
Follow these three steps with dedication, and no force can
stop you from tasting the joy of success of entrepreneurial creation.
